Albania is an emerging travel destination with a brilliant mix of beautiful landscapes, rich cultural heritage, and unique things to do. Nestled in the heart of the Balkans, this hidden gem of Europe offers pristine, sun-kissed beaches, rugged mountains, and many charming historical villages in between. Only just discovered by larger groups of visitors, the country offers the perfect destination for your next trip this year. Here’s why:

Breathtaking Beaches

Albania boasts some of the most beautiful and unspoiled beaches in Europe, known as the Albanian Riviera. From the turquoise waters of Ksamil to the pristine beaches near Dhermi and Himara, the 476-kilometer-long coastline is a paradise in summer. Not dissimilar to the shoreline in neighboring Croatia or Greece, the country is dotted with many stunning options (though much less crowded)!

Rich History and Culture

Albania’s deep and diverse history, influenced by Illyrians, Greeks, Romans, Byzantines, and Ottomans, shows in its archeological sites, like UNESCO Butrint or Gjirokaster. Often perfectly blended together with its surrounding nature, these sights offer a glimpse into the country’s past and make a must-do during your Albania trip.

Affordable Travel

Compare Albania to its popular neighbors, and you’ll notice its affordability, making it an attractive new destination for budget travelers. Accommodation, dining, and activities are all generally much cheaper here, meaning you’ll get to enjoy high-quality travel experiences without breaking the bank!

Stunning Natural Landscapes

Albania’s landscapes range from rugged mountains to serene lakes and lush valleys in between; the perfect playground for hiking and adventure. Whether you’re looking to hike or mountain bike in the northern Accursed Mountains or take a refreshing dip in the Blue Eye (Syri i Kaltër), a stunning natural spring, there’s plenty to do in the country.

Warm and Friendly Locals

Albanians are known for their warm hospitality and friendliness towards visitors as the local culture places a strong emphasis on this. Expect welcoming conversations (with Google Translate) and genuine smiles despite not speaking the same language.

Deliciously Diverse Mediterranean Cuisine

With influences from Italy, Greece, and Turkey, Albanian cuisine is a blend of delicious Mediterranean flavors. Savour fresh seafood along the coast, hearty stews high up in the hills, and an abundance of locally produced vegetables and cheeses in a cozy tavern. While you travel through Albania, don’t forget to try traditional dishes such as byrek, the perfect savory pastry to start the day.

Vibrant Capital City of Tirana

Although many visitors flock to the coastline or go hiking, Tirana, the capital of Albania, is a worthy destination in itself. This vibrant and rapidly developing city combines a lively atmosphere with historical and cultural sites.

Walk around the bustling Skanderbeg Square, surrounded by important landmarks like the National History Museum and the Et’hem Bey Mosque, and a place where locals love to gather. Or, dive into the Blloku district, a hotspot full of trendy bars and restaurants reflecting the city’s youthful vibe.

Untouched Beauty and Fewer Crowds

Albania remains a relatively undiscovered country compared to more popular European destinations. This means you can enjoy all its natural beauty and different cultural sites without the crowds. The sense of having discovered a hidden gem is a major draw for travelers looking for a more off-the-beaten-path experience.